Public Relations is one of the most influential of all marketing communications tools having tremendous reach for practically all audiences. Today, the development, production and distribution by e-mail and online newswire of a news release can have a significant and measurable impact in providing news to change or form opinions.

A publicity campaign for Babicz Guitars USA to the music and guitar manufacturer industries as well as to the business community for promoting a new distribution center drove targeted audiences to a special B2B web site.