Creative Direction created, produced and managed direct marketing mail, online, mobile, social network, and email programs for young Vet and member acquisition multi-channel programs for The American Legion.


Creative Direction introduces "Unfair Advantage" marketing communications programs.

INDIANAPOLIS, IN / APRIL 12 - Creative Direction has rolled out a series of proprietary marketing communications programs not generally available from other advertising agencies, marketing services companies, design firms, or web developers. Over the years, the company has developed an arsenal of innovative and powerful "Marketing to Grow" marketing tools to provide their clients with a competitive edge that nobody else can. While ProspectworX and WWWebworX are two programs well known to Creative Direction clients, ten additional Unfair Advantages with unique benefits have expanded a growing list.

Richard Parker, President and Creative Director of Creative Direction, stated in an interview, "You've heard the expression, 'Don't take a knife to a gun fight?' We live by the same rule. A great return on marketing dollars investment is almost always the result of a tightly managed collaboration of motivated stakeholders, one clearly stated objective, a sharply focused strategy, a great creative concept, artfully directed talent, precise and efficient production, professional implementation of the program, and one more thing. An Unfair Advantage. And that is what we do best. It might be a brilliant idea. An irresistible offer. Or one of the Creative Direction highly effective and cost efficient marketing communications tools."

Examples of the Creative Direction Unfair Advantages are two well known marketing communications tools. ProspectworX is a data driven direct response program using Personal URLs (PURLS) that gets prospects to self qualify their interest in an offer online and immediately puts them in a selling situation. WWWebworX is a methodology for ranking by relevance and selecting the most appropriate online marketing program tactics designed to drive more visitors to an online destination.

Currently there are thirteen Creative Direction Unfair Advantages that can be utilized as highly effective marketing tools. They are: AdminworX, AgworX, AuditworX, eCommerceworX, CreativeworX, DataworX, EmailworX, ITworX, MailworX, PromoworX, ProspectworX, SecureworX, and WWWebworX. A brief description of each can be found at

Dedicated to helping businesses grow, Creative Direction is a full service marketing communications practice specializing in direct response and online marketing. The company has provided direct mail, online marketing, broadcast, outdoor and print advertising, public relations, e-commerce and other services to a wide variety of notable clients all over the country. For more information, visit the company's web site at To contact Creative Direction, call 765-883-8431 or send e-mail to

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