NEWS

Majority of marketers are shifting budgets from traditional to online marketing.

INDIANAPOLIS, IN / AUGUST 1 - Print advertising plunged nearly 30% in the first quarter of 2009, according to the latest Business Information Network figures released by American Business Media. In addition, Forrester Research is reporting that 6 out of 10 marketers will be increasing their budgets for interactive media by shifting money away from traditional marketing.

The marked increase in online media spending by marketers, which began before the recession, has reinforced a new advertising model and has made this trend more permanent, according to a new US Advertising Spending report. And an eMarketer.com study shows the online share of ad dollars will continue to grow, rising from nearly 10% this year to slightly more than 15% in 2013, making online marketing the fastest growing segment of all.

Other surveys confirm marketers are following the trend. In a recent report by the Society of Digital Agencies 77.1% of the agencies' advertising budgets have increased their online spending. It is not a coincidence then that an April 20, 2009, survey report released by Heidrick & Struggles showed senior executives at top US companies claiming that optimizing the efficiency of the marketing mix across the board is the most important company growth marketing objective with the most important factor in achieving growth objectives being ROI.

Earlier this year, a study on US Search Engine Marketing by eMarketer.com projected over a one hundred percent (100%) increase in SEO spending between now and 2013. With the development of this permanent focus in online advertising, marketers have been turning to Search Engine Optimization (SEO) as the number one way to acquire new customers. And still other poll results released on March 24th, by Bredin Business Information, revealed the number one change in marketing practice for small business is now to increase online marketing activities for a greater impact with less budget risk.

"The most interest and queries by clients and prospects of late have been about understanding how to implement cost efficient and effective online marketing programs that drive more qualified visitors to a client's web site", explains Richard Parker, President and Creative Director of Creative Direction. Parker added, "Our tool, WWWebworX™, has become an important factor in the Creative Direction efforts to help organizations get a better ROI for their marketing efforts on the internet. Companies no longer want to just pick any online tactic to market online. They want a way to select a comprehensive and intelligent program that will provide measurable results." More WWWebworX information can be found at www.WWWebworX.com.

Dedicated to helping businesses grow, Creative Direction is a full service marketing communications practice specializing in direct response and online marketing. The company has provided direct mail, online marketing, broadcast, outdoor and print advertising, public relations, e-commerce and other services to a wide variety of clients. For more information, visit the company's web site at www.CreativeDirection.com. To contact Creative Direction, call 765-883-8431 or send e-mail to Info@CreativeDirection.com.

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