Full color postcard campaign using Personalized URLs (PURLs) and landing page for a Young Vets membership acquisition program for The American Legion.


For Vets who answer to the beat of a different drummer, this offer will be music to your ears.

For those Vets who ask "What's in it for me?", pull up a chair and take notes.

There are plenty of challenges at home for Vets who still want to serve their country.

Richard, Join the Legion and get a $10 iTunes® gift card!

Just logon to your personalized web address:


Or call Customer Service at 888-805-6180.

Join the Legion now and get more programs, benefits and discounts. Richard, to thank Vets like you for serving our country, we are offering a $10 iTunes® gift card for your $25 one year membership. The Legion is standing up for young Vets and meeting today's challenges like never before. That's why we provide programs like Operation Comfort Warriors, Family Support Network, Legislation Action Center, National Emergency Fund and a whole lot more!

Richard, visit the special web page above by December 31, 2010. There, you'll find more details on the advantages of belonging to the American Legion. But you'll have to sign up before December 31, 2010, to get your $10 iTunes® gift card.

© 2010 The American Legion. All rights reserved. iTunes is a registered trademark of Apple Inc. Apple is not a participant in or sponsor of this program.

Landing Page 1

You and 2,400,000 Vets can be proud members
of the world's most respected Veterans organization.

Join The American Legion now and get a $10 iTunes® card. Become a member by October 15, 2011, and get a $10 iTunes® card. iTunes® is America's downloadable entertainment collection that includes music, movies, TV shows, apps, games, podcasts and more. It plays all media on a MAC, PC or iPod, iPhone or Apple TV.

Simply click on the JOIN NOW button above. It will take you to a secure online page on the American Legion web site where you can use a credit card. Membership is only $25. And when you join, you will receive your $10 iTunes® card by mail right away.

This is your invitation to join. The American Legion wants to thank you for your service by providing an opportunity to join up with fellow Veterans to support the values that have made our country great. Like patriotism. Service to our youth. National security. Community service. And legislation issues for Veterans just like you.

And there's much more. The Legion offers more programs than you might have believed. Veterans benefits and issues. Legislative efforts. Health care. Education. Emergencies. Family Support Network. Discounts. And insurance. Just to name a few.

Join by October 15, 2011, and get a $10 iTunes® card. The first year of membership costs only $25. And if you become a member before October 15, 2011, The American Legion will send a $10 iTunes® card. Just click on the "JOIN NOW" button.

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