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NEWS FOR IMMEDIATE RELEASE

April 13, 2016

DAIRYBUSINESS
1350C W. Southport Road Suite 298
Indianapolis, IN 46217
317-984-4444
rparker@dairybusiness.com
www.TheFutureOfDairy.com
Contact: Richard Parker
www.dairybusiness.com

DAIRYBUSINESS EAST, DAIRYBUSINESS WEST, and HOLSTEINWORLD combine to shape The Future of Dairy.

Indianapolis, IN, April 13 - DAIRYBUSINESS EAST, DAIRYBUSINESS WEST, and HOLSTEINWORLD magazines will become one national publication, DAIRYBUSINESS & HOLSTEINWORLD, as a May 2016 issue. For many years, milk prices have been relatively flat, expenses and regulations have significantly increased, and regional differences have created advantages for some dairy operations and not others. Now readers from all parts of the country can be constantly updated on the ongoing story of a changing industry and how enterprising dairy professionals are seizing the opportunity to take control of their future.

In the new DAIRYBUSINESS & HOLSTEINWORLD magazine, readers will find all kinds of new articles. Like how some dairies are partnering with traditional food companies to get better distribution. And how marketing new dairy products like artisan cheeses or higher grade designer milk can help increase revenue. The new publication will even cover stories such as how investors find ways to finance commercial dairies to build their own food processing plants, operate proprietary milk transport businesses, and incorporate new technology designed to produce higher quality milk to get higher prices. DAIRYBUSINESS & HOLSTEINWORLD will also report on how breeders are playing a bigger role than ever in helping integrate genetics into more herds to increase milk productivity.

For advertisers, DAIRYBUSINESS & HOLSTEINWORLD will print deeper and broader articles and more relevant news stories to help reach readers searching for the best advice, products, and services. In addition, a larger targeted audience will mean a much smarter media buy than ever before. For the new magazine, advertising coverage will reach a combined national circulation of over 32,200. So, dairymen in Wisconsin can learn more about what their counterparts are doing in Idaho. California operators can share ideas with New York dairies. And for marketers, the big change can help create a new editorial advocacy and different news perspective of the U.S. dairy industry in social media, print, online, radio, and mobile communications.

Joel Hastings, Owner and Publisher of DAIRYBUSINESS & HOLSTEINWORLD, expanded on the new format at a recent interview at the World Ag Expo in Tulare, CA. "I have been in the dairy industry communications business my entire life. And my ancestors were the founders of this company well over a century ago. From time to time, we know changes are required to provide the best possible way to deliver industry news and information to our readers. I believe this latest change to combine all three of our magazines will be the smartest move for our readers and media alike. We are also building a more integrated and technology driven communications delivery system. And it will provide better information and faster access to important news and views to help our friends in The Future of Dairy."

DAIRYBUSINESS & HOLSTEINWORLD, The Future of Dairy, is headquartered in Indianapolis, IN, and the owners have been leaders and innovators in the dairy industry since the company was founded in 1904. For a free copy of the May 2016 issue or for media planning and buying inquiries on the new magazine format, please visit us on our website at www.TheFutureofDairy.com.