The sound, color and motion of TV is still the most intrusive of all marketing media. Today, desktop created spots allow almost anyone to be able to communicate their marketing message on the internet and commercial television. Radio, the "Theater of the Mind", is still one of the most memorable communications tools of all. Production is fast and relatively inexpensive. And from YouTube to the BoobTube, videos are an exciting way to communicate a moving message in a memorable way.

A television commercial for The Century Council in Washington, DC, which represents all of the U.S. major distilleries in cooperation with the Michael Andretti Foundation promoting driving and drinking sensibly.