Print advertising happens when colorful ideas touch paper or a two dimensional surface. There are many variables associated with the creation, production and media placement of print advertising. Formats include everything from cost efficient black and white small space ads to custom designed four color, full page or spread ads. The key to success in print advertising is creativity and the ability to target the right audience.

Three print ads to elect Mitch Daniels as Governor that were part of a multi media campaign targeted to African American business people in Indiana.