Direct mail is the largest form of marketing communications worldwide. From a creative point of view, direct mail is the hardest marketing challenge of all. The competition for attention is fierce and the message must break through the clutter. Successful direct response programs owe 40% of their success to the right mailing list or media, 30% to the right offer, and 30% to the creative impact. The upside is that prospects can be very targeted and the message can be delivered right into the hands of the recipient at home or at business.*

A direct mail campaign of oversized postcards using Creative Direction's ProspectworXTM for Farm Market iD, the most accurate and current agricultural database in the country.

*Source: Successful Direct Marketing Methods by Bob Stone and Ron Jacobs, Seventh Edition